Wash Your Jeans from John Moessner on Vimeo.
See how 22+ denim brands stand up against the efforts of the individuals assigned to wear them in. For the next year our contributors -from all walks of life- will live in their brand's entry. It will be the job of each to bring the denim to its knees, all the while documenting the progress for you to observe.
© 2012 Denim Debate & [CU5TOM BRANDING].
Site by Swell Ideas

you don’t get sick contrast from washing though.
Wow, spend that money that you spent for that short film on your jean research & development.